Media, leadership, and transition advisory for athletes, executives, and organizations navigating high-visibility environments.
Led by Candi Waller — sports media executive, organizational change consultant, and leadership advisor with experience spanning professional sports media, major organizational environments, and executive-level strategic advisory.
Who this work is designed for
This work is designed for individuals and organizations operating in environments where visibility, pressure, and transition are constant.
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Athletes navigating media exposure, transitions, or next‑chapter planning
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Coaches and team leaders responsible for messaging, culture, and visibility
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Executives, agents, and professionals operating in high‑stakes environments
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Organizations and programs supporting athlete or leader development
Why this work is different
This advisory practice operates at the intersection of sports media, organizational leadership, and executive transition.
Candi’s background includes vast experience in organizational change management and strategic communications, combined with active leadership of multiple media, advisory, and nonprofit organizations and direct engagement within professional sports environments.
This allows her to support clients from the inside — understanding both the external media landscape and the internal leadership, identity, and decision-making challenges that accompany visibility and transition.
The focus is grounded in real-world leadership, media, and organizational experience.
About Candi
Candi Waller is a sports media executive, organizational change consultant, and leadership advisor with experience spanning professional sports media, executive advisory, and large-scale organizational environments.
She is the founder of CWall Sports & Entertainment and CWall Foundation, and currently serves as President of Bowie TV, a broadcast television and digital media platform.
Her leadership experience includes building and guiding media, advisory, and nonprofit organizations focused on sports, leadership, and community impact.
Her professional background includes organizational change management consulting, executive communications, and strategic advisory within complex and high-visibility environments at organizations such as IBM, Deloitte, and The MITRE Corporation.
Her work focuses on helping athletes, executives, and organizations navigate leadership, visibility, and transition with clarity, discipline, and strategic intent.
Candi has degrees from Hampton University (B.A. Psychology), The George Washington University (M.A. Human Resource Development), and a certificate in Sports In Industry Essentials from Columbia University.
areas of support
Engagements are structured based on scope, context, and depth of advisory required.
Media Readiness & Presence
Pricing starting at $497
Strategic preparation for interviews, press conferences, and public-facing environments. Focus includes message discipline, executive presence, communication clarity, and the ability to represent oneself and one’s organization effectively under visibility.
This work strengthens communication effectiveness, reduces reputational risk, and ensures alignment between public messaging and professional positioning.
Transition
& Narrative Strategy
Pricing starting at $1,997
Structured advisory focused on identifying, articulating, and positioning transferable skills during periods of career transition, role evolution, or leadership change.
This work helps clients clarify their professional value beyond a specific role, align their capabilities with future opportunities, and develop a clear, purpose-driven direction grounded in their demonstrated strengths, leadership experience, and long-term positioning.
Focus areas may include transferable skill identification, leadership repositioning, career narrative development, and strategic alignment for the next phase of professional growth.
Executive Mentorship & Strategic Coaching
Pricing starting at $4,997
Ongoing strategic advisory for leaders operating in high-visibility, high-responsibility environments.
Focus includes leadership positioning, decision clarity, organizational navigation, and the strategic alignment of professional actions with long-term leadership trajectory and influence.
Organizational & Program Engagements
Custom engagements
Advisory support for teams, programs, and organizations focused on leadership development, media readiness, leadership transition, and the strategic positioning of individuals and organizations operating in high-visibility environments.
How engagements work
Engagements begin with a conversation to ensure alignment, scope, and fit. All work is tailored to the individual, role, and moment being navigated. Availability is intentionally limited to maintain depth, quality, and focus.